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Visit Sun Valley Chooses to Power its Central Reservations Services to provide comprehensive vacation planning services and online reservations technologies for America’s Original Mountain Town

Aspen, Colo. – May 20, 2014 – Visit Sun Valley ( is pleased to announce that it has chosen to outsource its central reservations services to (, North America’s largest provider of mountain vacations. In this role,’s proprietary booking technologies will power all reservation bookings on Visit Sun Valley’s website, and’s acclaimed Mountain Vacation Specialists will handle all call center responsibilities. In addition to gaining access to’s full inventory of hotels, condominiums and private homes throughout the Sun Valley region as well as ground transportation options, lift tickets, lessons, equipment rentals, activities and more, Visit Sun Valley will now be able to utilize’s industry-leading airline contracts to package flights with Sun Valley vacation packages. The opportunity to sell and promote the non-stop flights on United, Delta and Alaska Airlines into Hailey’s Friedman Memorial Airport will be a key focus of the partnership.

“As a company with 43 years in the mountain-travel industry, it’s very exciting for us to offer our technology and call-center services to such an iconic and storied destination,” said Kris McKinnon, vice president of sales and business development. “Combining our expertise in the mountain travel industry with our ability to package flights into Sun Valley’s Friedman Memorial Airport equates to a convenient, one-stop travel solution for anyone interested in vacationing in Sun Valley.”

“In partnership with, we are very excited to entice skiers, riders and mountain enthusiasts to visit Sun Valley year round by offering them easy-to-book, compelling vacation packages, complete with flights.” said Arlene Schieven, president and CMO of Visit Sun Valley. “’s long tenure as the leader in mountain travel and their strong relationships with vendors ensures that travelers will enjoy excellent Sun Valley vacation experiences that begin during the travel planning and booking process.”’s online reservations technology will be integrated into the Visit Sun Valley website, and’s call center, manned by specialists who average more than two decades in the mountain-travel industry, will handle all calls starting August 1, 2014.

Headquartered in Aspen, Colo., is the largest provider of mountain travel in North America and a leading developer of travel-related booking and reservations software. is the only travel company specializing in mountain destinations to offer the unsurpassed first-hand knowledge and experience needed to present travelers the most options at the best value. The company has the largest mountain lodging inventory, offers the most ski-related package components in the travel industry and customizes complete vacations to 100 of the most popular resorts in the United States, Canada, Europe and South America.

About Visit Sun Valley
Visit Sun Valley is the destination marketing organization for the Sun Valley region of south-central Idaho. Located amid a pristine mountain environment and high desert climate, Sun Valley is a four-season, outdoor paradise known as much for its art and cultural offerings as it is for its recreational opportunities. Home to America's first destination ski resort, Sun Valley is recognized as The Original Mountain Town for its mountain heritage and down-to-earth appeal. For more information on area events, lodging, dining, shopping and recreational offerings, go to